What is Copyright valuation?
Copyright is often referred to as the “Cinderella of Intellectual Property Law”. This is because it was once overshadowed by the twin sisters-Franchise law and Patent law but now it plays an important role in IP regime. Fundamentally, copyright is a law that gives you ownership over the things you create. Be it a painting, a photograph, a poem or a novel, if you created it, you own it and it’s the copyright law itself that assures that ownership. From a valuation perspective, copyright-related intangible assets have similar economic and legal characteristics to other types of commercial intellectual property. A copyright has a special set of legal rights and protections that is afforded to the copyright owner. These legal rights are the basis for the value of a copyright. And, these legal rights provide for the various commercialization opportunities related to copyrights.

What are the benefits of copyright valuation?
The value of copyrights can be a significant factor in determining reasonable royalty rates for licensing agreements. Further, the value of copyrights can be an important factor in determining damages in cases of copyright infringement. Copyright used to generate the following benefits:

* Increases the pricing power
* Greater Profit Margins
* Litigation award (PV of award less cost)
* Protect from threat of litigation
* Additional Sales
* Reduced Marketing
* Incremental margin

Copyright valuation is complex process requiring an understanding of marketing, financial and practical application of legal rights. Our Company adopts a thorough approach based on good knowledge and experience of how to find, analyze and present information in way which better informs copyright valuation. We dig deep to understand your copyright so that it can be valuated with precision. By combining our specialist valuation skills with our commercial and industry expertise, our work provides deep insights that stand out through the impact we have on the reputation and success of our clients. We spend time assessing the risk for future economic income attributable to the copyright and general market conditions. We pride ourselves on our ability to listen to our clients, understand their needs and help them develop bespoke solutions to complex valuation issues. So, if you’ve recently written a book, or produced the song of the year, ITAG Business Solution can tell you how much your copyright is worth.